CONCEPT STORE

CLUB MONACO at NOMA


CMatNoma is a pop-up concept store curated by the team at Club Monaco at the world famous restaurant Noma restaurant in Copenhagen.

Located by the habour in the Christianshavn area, the Michelin-starred hideout for reinvented Nordic cuisine and three-time winner of the coveted World's Best Restaurant award, has partnered with the American clothing brand to open a temporary boutique, while Danish chef René Redzepi and his team are in Japan to open a pop up restaurant at the Mandarin Oriental in Tokyo.

The space at Noma, with its exposed wooden beams, touches of wild greenery from local florists, Danish design furniture, has been transformed by the Club Monaco team, to showcase a vast range of carefully selected products: Men’s and women’s Club Monaco clothing in 3 colour stories: Monochrome, Camel and Denim. Alongside the collection is carefully selected vintage items, art, jewellery and rare editions from Strand in New York, as well as Noma newly launched ceramic line. It all seems like a match-made in heaven to make food and fashion collide, and according to creative director of Club Monaco, it is so perfect, as 'Clothing and food are fundamentals of life.'

Anyone visiting the Danish capital during the next few weeks, shouldn't miss the chance to enjoy this beautifully curated concept store whether shopping, enjoying a specialist coffee and wine bar inside the space or attending one of the many hosted events, like wine tastings and jazz evenings.  

The Club Monaco concept store is open at Noma between
February
23 and March 13 2015.

Words & Photo: Sidsel Solmer Eriksen